Mobile.. it’s not just another fad.. it’s a reunion!

Former research and industry dev Kathryn Koegel has re-teamed with clicker Jeff Montgomery (Chief Revenue Officer of Placecast — a location based mobile marketing company — for some research on mobile marketing for retailers. Hey, we hear mobile is the next big thing or so this webinar says it is…

Current & Former Clickers on a panel

Kathryn Koegel (former) will be moderating a panel with Ari Paparo (current) on it at next weeks DPAC.. the snippet:

Not sure if you’re coming to DPAC III next week. The panel I’m moderating should be interesting and the content is both useful and provocative. Hope you can make it. All attendees get access to the 25 page whitepaper I’ve been working on for some time now…

11:45am: The State of Digital Display: A Non-Partisan Approach to Marketplace Trends: In the spirit of the current political scenario, a non-partisan approach to what is actually going on in the marketplace. There are lots of trade media reports of the death of display, but as of yet, no other viable revenue model for content online. Is this death greatly exaggerated?  Is the state of display more of a transition in terms of formats and measurement? If display is to thrive as an ad format, what should the industry be doing to increase its viability and effectiveness? We hear from the leading companies that have the data to show what actually is going on out there. Who’s spending what and where? Trends in ad effectiveness. Trends in pricing models. How does clutter effect performance. What ad types and sizes are gaining and losing. Prescriptions for seeing us out of the current crisis.
Moderator: Kathryn Koegel, Principal, Primary Impact
Lynn Bolger, EVP Advertiser Services, comScore
Ari Paparo, Group Product Manager, Advertiser Products, Google
John Chandler-Pepelnjak, Director, Atlas Institute, Microsoft Advertising
Jon Gibs, VP Media Analytics, Nielsen Online
Ken Mallon, SVP, Custom Solutions & Ad Effectiveness Consulting, Dynamic Logic
Kyle Johnson, Director of Media Products, Compete

Use this “friends and family” code for a $100 discount off the $495 price. DPACWP