Good interview with David & Forbes. Boy, this quote sums it up nicely:
“In the years before we took the company private, we had diversified into a number of business that were unrelated to our core service of managing digital advertising for buyers and sellers.
Our primary strategy after 2005 was to reverse that diversification and focus intensely on the core business. Once we did that, we realized that we had the opportunity to add new business, but we did so in a smarter way and in areas that were truly adjacent to the core business.”
Apr 7, 2014 news stories
Forbes has a video interview with Jeremy Levine who mentions the east coast DoubleClick Mafia (1:30ish mark) – west coast is eBay. He cites Mongo, Gilt, Business Insider – but those are all from KR! How about Catchpoint, AppNexus, Nielsen (wait, did Ari not start that?), AdMeld (perhaps), you get the point..
Jan 30, 2014 news stories
After, oh, 5 years or so – DFP is dead. The IE “friendly” DFP version is now no more. It kept growing, like a weed, until the very end, but it ended like in the manner is lived it – robust and reliable.
After many left the room for DFPs last breaths.. only Garrett was allowed to remain and hold its hand, in the “data room hospice” in Thornton that had been setup. The hard drives were searched and scanned and a small will & testament was found.
“To all the people that built me and kept me alive and growing, I thank you. I tried to live my live with the same zeal and dedication as those who were responsible for my care and feeding. From Vlad, my Dr. Frankenstein, to Mehdi, for being my primary care attendant for so many great years, to Garrett, my hospice worker these past few years. While I know I was appreciated during my life, please don’t feel regret for letting me expire – I lived a great life, enjoying being the best in my era, well except for that DOS mess – but that was Ferrelli’s fault for not securing the network. But I digress. I came and I delivered.. trillions, so you should all feel good for being a part of the era in which I dominated. And even though I was really about 14 separate apps and systems, to the outside world, it was one glorious and harmonious code base. As I depart for the next world, I’ll be watching my successor and all of you, and I expect my progeny to be 10x better, faster and adored by customers – don’t let my life be the high water mark!”