Good interview with David & Forbes. Boy, this quote sums it up nicely:
“In the years before we took the company private, we had diversified into a number of business that were unrelated to our core service of managing digital advertising for buyers and sellers.
Our primary strategy after 2005 was to reverse that diversification and focus intensely on the core business. Once we did that, we realized that we had the opportunity to add new business, but we did so in a smarter way and in areas that were truly adjacent to the core business.”
Sep 14, 2014 clicker updates
For anyone curious or keeping track, Ben (editor in chief) of this blog and Twitter account has left the G and relocated to @Medallia. It’s a great company focusing on helping companies better listen to their customers. Lots of hiring going on, so ping me if you’re interested in talking! Reminds me lots of DCLK in its heyday – great people focused on helping customers and winning in the market.
FWIW, At DoubleClick, we brought in Satmetrix to be our “CEM” (customer experience management) tool. Satmetrix left lots to be desired, Medallia has a way better “mouse trap.”
Super happy with my decision, will keep the posts coming..