Kathryn wonders about impressions
Apr 30, 2012 news stories
And does so in AdAge.. does it have to be viewed? How do you know? TV = faith-based advertising. I just wanted to say that.
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Last reply was May 1, 2012
another waste of time… another audit, another counting methodology… next thing we are going to try to measure is if the user was loading the ad on the web while tweeting on his phone while in the bathroom. oh wait… i think we need to get the NSA to come and help us. they have the tools to make sure it WAS VIEWED or even better create the Ad Viewing Security Administration (AVSA). Forget 3M, 4A, MRC… this one is much cooler.
Would be better for the ad industry to set standards around ad delivery speed, enforce the amount of redirects, malware in ads (drive by download)… you know things that make people block ads…
just saying…
Former DART MD.
interesting. we could use more industry leadership, but making standards seems hard and by the time they are agreed upon, they are useless.