Glad it was Google, for a number of reasons
Mar 15, 2012 news stories
Could have Microsoft. Could have ben Yahoo. When I read this AM that Yahoo may be shopping (unloading) their ad tech business, made me all the happier that DCLK didn’t go there. MS has proven that they don’t want to be in the business, despite not actually selling it.
20/20 hindsight. If DCLK ended up with MSFT or Yahoo, the clicker talent and product expertise acquired could have made a substantial difference in the outcome? Allowing MSFT/Yahoo to see greater success and win in their ad tech business? If Atlas ended up at Google……?
flattering, but i tend to doubt it. maybe it wouldnt be AS bad..