Koegel researching it for AdAge

Ex Clicker and former Director of Research & Industry Dev addresses the untold sins of online advertising in a 25 page report in Ad Age this week.  AND…she opens with a reference to what Kevin O and Dwight did to the media world…

Building Brand Online: Best Practices in a DR-Driven Medium

http://adage.com/images/bin/pdf/1011BuildingBrandsadagewhitepaper_1019.pdf