Know what a CAPTCHA is? Monetize them!

Stu Libby is cranking it up at his new start-up.. care to join him?


AdCopy’s mission is to solve for the lack of attentiveness in online advertising. Rather than advertising alongside content and forcing brand messages to compete for the consumers’ attention, AdCopy has developed an advertising technology that leverages moments of attentiveness with a product that guarantees message comprehension & engagement.

AdCopy is a well funded, VC backed start-up in aggressive growth mode.

Position: Sr. Account Executive/ Sales Director

AdCopy is looking for a rock star individual contributor with a track record of success to join its growing team. This is a ground floor opportunity with tremendous growth potential.  Based in New York and Philadelphia, AdCopy sales executives will work closely with top online advertisers and their respective agencies to develop and close strategic digital solutions that address clients’ marketing objectives. Our network is comprised of the industry’s hottest properties and our inventory is one of a kind.  This role has Inside Sales Support.


  • Develop a strong understanding of AdCopy’s technology, offering, and publisher partners
  • Proactively identify and penetrate prospective clients within target categories
  • Thoroughly manage client relationships/decision makers at all levels to win new/repeat business
  • Develop strategic digital solutions to address clients’ marketing objectives
  • Work with sales development team to create RFP’s and inbound proposal opportunities
  • Meet/exceed quarterly and annual revenue goals
  • Utilize regularly to accurately/effectively record sales activity and pipeline
  • Stay abreast of competitive landscape/other digital media opportunities
  • Extensive travel required


  • Must have a minimum of 3+ years of online media sales experience and 5+ years experience in the industry.  Buying experience a plus
  • Excellent communication skills
  • Proven track record of prospecting and managing sales of new online media to brands and agencies
  • Deep relationships with top online advertisers across the US
  • Ability to work independently
  • Extremely organized and pro-active
  • Bachelors Degree


Competitive Base Salary + Aggressive Commissions + Equity

Please send resumes to stu (at)  adcopy  (dot)  com

Quick hitters

Actually typing this from a plane!

  1. Undertone Networks hired Patrick Schoonveld.  Good for them and him.. he gets to join Avi Singer over there.  Now, if you read the press release without a name, you might think Undertone hired away Neal, but they got a good egg for their team!
  2. I had drinks last night with Stu Libby (he’s hiring!!) and Rick Kleckowski.  Good to hang out with some ex-Clickers, who are both doing well and working their tails off at start-ups.

Bill Mills moving to GSI

wow, the least snappy title I ever came up with.  Bill, who I enjoyed working with and had a nice little low-post game (circa 450), is heading over to GSI.  GSI just snapped up my buddy Stuart Bogaty, so clearly they are getting serious about on-line.

Good luck Bill with the reunion 🙂

“Bill’s extensive experience leading M&A activities in the media and digital segments will be a valuable asset to GSI as we continue to seek opportunities to expand and strengthen our services,” says Chris Saridakis, CEO of the global marketing services division.

Got email strategy?

New role for Returnpath as Email Marketing Strategist.. check it.

Job posting – verified verified.

Job Description – SVP of Ad Network and Publisher Sales

Location: New York City

Reporting Relationship: Chief Executive Officer


DoubleVerify ( is the pioneer and market leader in online advertising verification. We increase online advertising accountability and transparency by providing agencies, marketers, publishers and ad networks with real-time audit, verification and prevention capabilities.

Market Opportunity

DoubleVerify currently verifies 35 billion impressions per month and its client list includes over 100 Fortune 500 marketers and ad networks. DoubleVerify has been chosen as a preferred verification provider for major holding companies including Publicis, GroupM, InterPublic Group and Havas and has partnered with ten of the top 15 ad networks. DoubleVerify has closed two rounds of financing to date with a total funding of approximately $14 million.

Position Overview

The SVP of Ad Network and Publisher Sales position is based in DoubleVerify’s NYC headquarters, reports directly to the CEO and is a key member of the management team. The SVP of Ad Network and Publisher Sales is responsible for leading and managing all of DoubleVerify’s sales efforts and relationships with Ad Networks and Publishers in the marketplace.


  • Lead and manage DoubleVerify sales efforts with ad networks
  • Create and maintain relationships with key ad networks and key stakeholders
  • Evangelize DoubleVerify with publishers, build relationships with key publishers and stakeholders and build DoubleVerify’s publisher strategy
  • Help shape DoubleVerify’s ad network and publisher product suite, sales strategy and pricing
  • Hire and train top sales talent


  • Motivated, self-starting sales leader
  • Strong rolodex and track record selling to ad networks and publishers
  • At least 10 years of sales experience and 5 years of sales management experience
  • Proven track record of success
  • Proven experience selling technology or data product in the online advertising industry
  • Proven experience in managing complex sales situations
  • Experience working in startup environments
  • Ability to plan and manage at both the strategic and operational levels
  • Excellent written and verbal communication skills


Competitive Base plus commissions plus equity

Please send resumes to oren {at} doubleverify(.)com

Better Advertising – he should know a thing or two..

There were some press releases today about this Better Advertising shop and their new offering, then when I took a look, I was surprised to see that Greg Tagaris is with them as a Tech & Ops Advisor.. go Greg!

An Amazing reunion

Barry Salzman hosted a reunion.. the pics speak for themselves..

DCLK Reunion 2010

GroupCommerce has a 2nd buyer – Rosenblatt!

After Andrew Glenn joined, now DR is named as Chairman.. GroupCommerce looks to, from my read, is private label groupon.  Sounds promising.

When I say JumpTap, you say, how high?

Pretty cool looking opportunity passed along to me.. let’s make this one viral, it looks interesting!

Vice President of Network Development/Management


NYC or Cambridge, MA


Jumptap is hiring a Vice President of Network Development, the revenue optimization arm of our fastest growing mobile advertising business unit. The position will row Jumptap’s existing publisher and app partners’ revenue through analysis to identify new business opportunities.  This is a great opportunity to contribute to the top-line growth of one of the fastest growing companies in mobile advertising.

In this role, you’ll work with publishers and apps to package, price and maintain the Jumptap Ad Network footprint.  Inventory development & management efforts are directly responsible for identifying and selling-in optimization opportunities to increase overall partner revenue.  As a key interface with our publisher & carrier partners, you’ll be expected to grow revenue from an initial baseline through secondary sales efforts coupled with analysis to support your recommendations.  Candidate must be focused, energetic and be able to quickly produce tangible results. The role will not be responsible for bringing in new customers; instead, he/she must be able to quickly and creatively identify incremental revenue opportunities across the Jumptap network.

Candidate must have strong communication skills, and be comfortable and confident enough to communicate effectively with top executives.  The candidate must have prior managerial experience in inventory management and optimization, as well as have a proven ability to increase revenue across a publisher or online advertising network.  Experience in the online media/contextual and behavioral advertising or publisher network is required.  Position is based in NYC or Boston and moderate travel is anticipated.

Principal Duties & Responsibilities

  • Analyze the network inventory; premium & performance publishers, self service, rich media, etc.
  • Identify new business opportunities with existing partners
  • Conceive, structuring and implementing revenue-generating ideas
  • Maintain the network characteristics to best present inventory to advertisers
  • Close the loop between inventory performance and pricing
  • Liaise between ad sales and business development by indentifying trends and needs
  • Meet or exceed monthly/quarterly targets

Required Skills and Experience:

  • BA/BS degree required; MBA preferred
  • 7-to-10 years experience in Managing a publisher or ad network
  • Proven track record of exceeding goals
  • Strong understanding of the online advertising industry
  • Ability to consult with and up sell to tier one publishers
  • Excellent communication skills, both internally and externally
  • Well organized and capable of handling multiple projects simultaneously
  • Project and deadline driven
  • Team and goal oriented
  • Comfortable working autonomously
  • Proactive, driven, and looking for a fast-paced challenging environment
  • Excellent troubleshooting skills
  • Strong business acumen and professionalism, excellent presentation skills with solid communication
  • skills both verbal and written
  • Excellent customer focus and attention to detail

If interested, please contact-

Christa Ventikos

Ventikos Associates



Goodmail Expands Executive Management Team with Two Technology Industry Veterans | Business Wire.  Mary Byrne, step right up!