Clickers & Mobile

Lots of folks (and opinions about mobile)..

So Kevin Ryan tells the WSJ that mobile isn’t all that…

http://blogs.wsj.com/digits/2010/05/10/are-mobile-ads-the-next-big-thing-maybe-not/

but other former clickers beg to differ. Jeff Montgomery is CRO at Placecast, a location-triggered SMS company, Lynn Tornabene is CMO at mobile ad network Quattro Wireless which was purchased by Apple (take that market cap, Kevin), Aaron Mittman is head of sales at mobile rich media company Medialets. Kathryn Koegel is all over the place consulting for mobile companies and is now a contributor for Advertising Age. Her tome explaining mobile to the rest of us is at:

Free sample at:  http://www.primaryimpact.com/adagemobile.html