VP, Sales Operations job opening

Deb Josephs, remember her?  Of course you do.  She’s back in the HR game and doing some hiring!  Send any leads over to djosephs at everydayhealthinc dot com


Everyday Health Inc. is the largest privately held online health company and operates Everyday Health, www.everydayhealth.com which attracts nearly 30 million unique users per month across 24 sites. As health happens daily – minute-by-minute, step-by-step – The Everyday Health Network is always there to inspire users’ goals and support their progress. We provide the expert guidance and daily tools users need to make the best health choices, actively manage their conditions and live healthier lives every day.

Everyday Health Inc. was founded by CEO, Ben Wolin, and President, Mike Keriakos in 2002.  With the recent acquisition of Steve Case’s well-known digital company, Revolution Health—Everyday Health Inc. solidified its position as the number one health-related content company on the web.

Position Description

Everyday Health Inc. has successfully evolved its business model into an online media company, servicing hundreds of advertisers across billions of monthly ad impressions.  The Vice President of Sales Operations is responsible for the monetization of the advertising inventory and maximizing its yield through management of the inventory, pricing, packaging, trafficking, and remnant sales teams across the network.  This critical role requires a robust understanding of the online media market, strong analytics, a client orientation, and an ability to lead and motivate multiple operations teams.

The Vice President of Sales Operations reports to the Executive Vice President of Marketing & Operations.


  • Establish inventory allocation, pricing, and media proposal guidelines based on available inventory and anticipated advertiser demand.
  • Coordinate ad tagging strategy to maximize campaign delivery and inventory value.
  • Ensure accurate ad operations’ trafficking and optimization of 200+ active advertiser campaigns.
  • Manage advertising analytics and reporting group responsible for revenue forecasting, delivery reporting, yield optimization analyses, and billing reconciliation.
  • Cultivate robust remnant and house ad program to maximize value of unsold inventory.
  • Work collaboratively with sales, marketing, and technology teams to achieve goals of the sales operations division.


  • Minimum 10yrs. management experience.
  • Experience managing online media network operations.
  • Excellent skills in internal management of senior employees and cross functional teams.
  • Proven ability to work effectively with external agencies and vendors.
  • High analytical orientation.
  • Polished verbal and written communication skills, with both internal colleagues and external clients.
  • Knowledge of Dart, DSM, and Sales Force a plus.

Mobile.. it’s not just another fad.. it’s a reunion!

Former research and industry dev Kathryn Koegel has re-teamed with clicker Jeff Montgomery (Chief Revenue Officer of Placecast — a location based mobile marketing company — for some research on mobile marketing for retailers. Hey, we hear mobile is the next big thing or so this webinar says it is…


Sounds magnetic..

Josh Shatkin-Margolis, who I remember from his updates at the daily meeting on EPS, now has his own re-targeting start-up, Magnetic.  Looks interesting.. they just raised some coin, but it took some actual hunting to lead me to their new domain name, http://magnetic.is.

A minor Performics reunion

Larry Adams has left Google, heading to a start-up with Stuart Frankel (former top-dog there).  Sad to see Larry go, but wish him luck in his new venture!  I’ll update more once they are more public..

Launching another Glenn

Andrew Glenn has been launched from Google, well, 100% voluntarily, to Group Commerce.  Who are they?  What are they?  Well, their web site looks pretty scant, but is on a .Mac site, which also tells me very little.

Update: Little did I realize that David Rosenblatt is Chairman and Jonty Kelt is CEO – nice!

Facebook needs to fix this please..

I logged in earlier today and got a note to re-connect with Steve Wolkoff.  Not sure how they need to avoid this.. but I’m sure they don’t want this happening over and over.

Chris Henger left, the press just learned..

Sadly, Chris decided to move on.. an offer too good to refuse, heading over to Catalina Marketing – he made TechCrunch, very impressive!   He told me in person in  November, I guess the press releases just got issued.  Anyway, good luck Chris!

Best comment on the post, Are these the same folks that put on the “Catalina Wine Mixer?”

Job Opp: Sales Director role (NY and CHI)

A social start-up looking for someone pretty senior.. check it out.  Since the post expires (thanks LinkedIn), here’s their job site directly