KR on how DoubleClick won

Kevin has some thoughts on why DoubleClick won and outdid it’s 37 competitors…

Here’s the videos and a few of my comments:

  • the management was good.. but i really think it was the employees who worked tirelessly to get things done.  those clients came for the tech, they stayed for the people
  • DART was just better.  hands-down better.
  • the network being first was a great way to tune the system to ultimately make it DFP