Aug 5, 2009 boring posts
Kevin has some thoughts on why DoubleClick won and outdid it’s 37 competitors…
Here’s the videos and a few of my comments:
- the management was good.. but i really think it was the employees who worked tirelessly to get things done. those clients came for the tech, they stayed for the people
- DART was just better. hands-down better.
- the network being first was a great way to tune the system to ultimately make it DFP