DoubleClick Alumni

Kathryn Koegel who used to spin the “ain’t online advertising great” story through DoubleClick research during the last recession is now on the market and looking for consulting gigs. She’s done marcom for Internet start-ups and was research and industry development at DCLK from 2002 through 2005 — a period when the ad serving trend reports were pivot tables done on Ben Saitz’s computer. She’s compiled a list of links to all that research from quarterly trend reports to Insight presentations.