Collect your thoughts..

Collective Media is Hiring!!   Ad Operations Associate in NY….see detail below, visit to see all jobs, send resume to jobs {at} collective(.)com, job title in Subject line PLEASE!

Responsibilities: Responsible for all trafficking for up to 5 Account Executives plus work as part of a central Ad Ops team to establish best practices and strategic guidance for all Collective Media’s traffic Work with accounting and account management teams on the execution and final recognition of all campaigns under your responsibility Ensuring proper tagging of video elements – Working with client/iAgency partners on Flash unit set-up/coding Assisting with the development of post-click tracking solutions for acquisition measurement using current agency 3rd party adserver Ensuring proper set-up of click-through URLs, alt text tags – QA’ing ad reference tags with publishers – Managing flash, jpeg/gif and click-command tags for site-served campaigns Troubleshoot all ad-serving and inventory delivery issues Requirements: 1 year of online trafficking experience. DoubleClick DFP system experience preferred Understanding of the online media sales and operations processes from experience as an ad agency planner/buyer or a web publisher traffic role The successful candidate needs to be extremely detail orientated, have a strong quantitative background, and is very flexible in the ever-changing world of online ad campaign management. It is likely that each Associate will eventually need to be proficient at trafficking across multiple sites outside their specific charges as trafficking responsibilities grow Ability to work well in a matrixed environment with relationships across many key partners within Collective Media such as ad sales Accounting and Biz Dev

I just love the word marcom!

Kathryn Koegel who used to spin the “ain’t online advertising great” story through DoubleClick research during the last recession is now on the market and looking for consulting gigs. She’s done marcom for Internet start-ups and was research and industry development at DCLK from 2002 through 2005 — a period when the ad serving trend reports were pivot tables done on Ben Saitz’s computer. She’s compiled a list of links to all that research from quarterly trend reports to Insight presentations.

Yodle doing some hiring

A company *way* on the rise, Yodle is hiring.. yes, in this market!  Thanks to Pam for passing along the lead!



Yodle’s hiring Software Engineers and and National Account Executives!!!!


Local businesses (think Doctors and Movers) are increasingly having trouble advertising to their potential customers. Years ago, it was easy, they would simply take out an ad in the yellow pages or the paper and their phone would ring. Now things are more complicated – consumers are using the search engines like Google, Yahoo and MSN Live Search and expect to find local results instantly. Our goal is to make the complex world of online advertising simple for local business owners so that they can focus on running their business rather than advertising it. Yodle Live, our web-based application, automates the process of creating and optimizing campaigns on Google AdWords, Yahoo Search Marketing and MSN AdCenter, as well as call tracking and website publishing. The wide scope of our platform affords us the ability to work on quite a diverse set of interesting problems and serve a wide range of clients.

Our Team: Yodle is lead by a strong executive team and board with experience at some of the best and most successful internet companies around. We are looking for people who are smart, passionate and get things done.


The Jobs: If interested, please contact Pam Russo at prusso {at} yodle(.)com.


1)     As a Software Engineer you will be able to work on all aspects of our platform based on your interests. We have opportunities for engineers who specialize in user-interface, backend, content management, messaging, database systems and web services. Regardless of which components you touch, we’ll want you to be involved in design, coding and testing. We primarily work with Linux, Java, Spring and PostgreSQL, but we use other technologies including JavaScript, Python, Groovy, R, Ruby and Perl where appropriate. The position will be located in our NY corporate office.


2)     Our National Accounts Executives are high energy and drive new business revenue. The ideal candidate will have a proven track record of success selling to C level executives and Marketing Heads as well as a track record of exceeding quota in a business-to-business environment. This person should also have a deep understanding of the CMR and Media/Consulting sales channels. This position will be located in our NY corporate office.

I started tweeting

More schwag found

a little of the old..

abacus doubleclick fanny pack

and a little of the new..

recruiting energy drink, mmm

A new home!

Thanks to my buddy Zach, the site has a new home, on a new server, and on the only blogging platform for me – WordPress.  Well, ok, I do like Blogger too, but WordPress kicks major ass, so getting the alum site off the Godaddy blogging platform over to here is a real win.. I may tweak the theme and more, but it’s here to stay!


I guess I can add new authors, if anyone has any interest..

Going sort of down under

Recently departed Narciso Reyes has quickly landed as country sales manager for Friendster – I think they’re big over there, I’m pretty sure they are no higher than #3 here (behing myspcae/facebook) – but good luck Narciso!

Making the most of the local markets

Court, John, and a few other ex-Clickers at Yodle are starting to get some good buzz going.. when you get a Monday story on Techcrunch, that either means you’re kicking ass or that Google and Microsoft are in their reporting quiet periods.. let’s assume it was the former

The schwag train continues

thanks to kurt, some more!