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Microsoft-Doubleclick Talk Shines Light on Ad Serving
AdAge.com (subscription) – USA
A deal that would have Microsoft acquiring Doubleclick would be full of real and symbolic benefits for the Redmond, Wash.-based company and could trigger a
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Why Microsoft should buy DoubleClick
ZDNet – USA
As reported on WSJ.com (subscription required), DoubleClick’s owner–private equity firm Hellman & Friedman–is looking to cash out for roughly $2 billion.
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MSN Acquire DoubleClick?
WebProNews – Lexington,KY,USA
Reports have surfaced that MSN may be eying Manhattan based online advertising firm DoubleClick which is worth about $2 billion.
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